Advisory for high-stakes Digital Transformation in the Finance and Insurance sectors

We are living in the age of digital Darwinism, at it was declared by Brian Solis, where the technology and society is evolving faster that businesses can adapt. This disruption, however, presents an exciting opportunity for me to consolidate my wealth of professional and educational experiences under one cohesive umbrella.

Current position

Independent Strategic Portfolio Advisor | Project, Program, and Portfolio Management
At Tempête Consulting, I bridge the critical gap between complex technical execution and high-level business strategy. My approach is built on a decade of experience in Project, Program, and Portfolio Management within the highly regulated Insurance and Finance sectors.
I believe that operational resilience is the foundation of growth. "System clean-ups" and technical debt reduction are not merely IT tasks—they are vital strategic manoeuvres. I ensure that digital ecosystems remain compliant, agile, and ready to scale, turning organisational complexity into a streamlined, high-performance portfolio.
Core Areas of Impact
  • Portfolio Governance: Aligning every initiative with the organisation’s "Must-Win Battles" to ensure ruthless prioritisation and ROI.
  • Risk, Resilience & Compliance: Leading deep-dive audits and proactive documentation to future-proof operations against shifting regulatory landscapes (e.g., DORA and ESG).
  • Strategic Advisory & Mentorship: Empowering leadership and delivery teams through standardised best practices and the establishment of high-functioning Centres of Excellence (CoE).

Areas of Expertise

Governance & Strategy

P3O®  MSP® ITIL® PRINCE2 ®Frameworks
Portfolio Prioritization
Benefits Realization
Stakeholder Engagement
Digital Transformation

Strategic IT Initiatives
Technology Partner Mgmt
Business Development
Digital Ecosystems
Operational Resilience

System Resilience Strategy
Technical Debt Mitigation
Risk & Compliance Audits
Strategic Tech Alignment

Certifications

Other skills

Graduated from Aarhus University with extensive experience in B2B and B2C sales and marketing.

Experience with AI in marketing: Utilized chatbots, developed applications, and worked with "AI-fledged" tools such as Google Analytics, Facebook Business Manager, and HubSpot Marketing Hub.

Technical skills: Proficient in G-Suite products, CMS platforms (WP, DRUPAL, Bloomreach), campaign and CRM systems (Salesforce, HubSpot), and Marketing Automation Platforms (SAS 360, Act-on).

Campaigns and project management: Expertise in SEO, SEM, CRO, email marketing, SoMe, and ABM campaigns.

​Experience with traditional marketing channels and project management: leading teams towards strategic goals, evaluating campaigns, managing budgets, and coordinating stakeholders.
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Communication: My experience also includes project management, leading teams towards strategic marketing goals. Responsible for follow-up, evaluation, and optimization of campaigns, as well as budget management and stakeholder management across projects internally and externally.

Courses

I teach courses in Digital Marketing and Digital Safety Awareness in English, Russian and Danish languages. ​You can read the course descriptions and download material on the link below.

Customers    Partners   Employers

Case Studies

How Topdanmark selected BloomReach Experience to Drive their FinServ Digital Transformation

Application:  BloomReach Experience
Impact:
• A flexible platform designed to be effective now and in the future
• 500 URLs migrated in 13 two-week sprints
• Marketers given the freedom to add new variables and publish content instantly

​Project timeline 
Set Up

A Boost in Digital Presence - Topdanmak's Art Association 

"Helena has a keen interest in art, and the new artists particularly capture her attention.
She always brought good cheer and extensive knowledge within the Digital  realm, explaining how it could convey art to our members.  Always ready with input and assistance in execution:
  • Creation of internal communication platform and website on Sharepoint
  • Social Media Marketing strategy and taktics for Instagram
It has been a pleasure to have her as part of our art association."
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Chairwoman of Topdanmark's Art Association, Vibeke Støvhase February, 2024
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 Empowering Creative Entrepreneurs: Expert Support for Textile Boutique Workshop

"Helena has been a tremendous professional help to us at the Textile Workshop. We now  how to build functional website where our customers  can find information about us, our products, and services.
 We had no knowledge of creating websites, only the visual idea. After a concise process with Helena  we went through marketing possibilities: 
  • how to set up  and communicate a business and brand logo online, on Social Media channels and physical Workshop
  • how to make it available on Google and optimize for the geographical area we live in
  • how to take a realistic approach to the administration and maintenance of the site and channels 
 We have also become much more knowledgeable about the technology behind branding and marketing, and became more conscious and confident about how our website can reach a broader audience.
​Huge thanks, Helena!"
Lone and Lena
Textile Boutique Workshop Founders and Owners "Tekstilværksted" in Dragør , December 2023

Over 100 years of insurance history has been given a new corporate website.

"Building a site on a new platform in 2 months, which includes both migration to the new CMS and implementation of new web design for content, function and structure, is a complex task to undertake. I am deeply grateful for the collaboration with Kraftværk for to help with the task. [...] in relation to working on both the overall platform architecture, consulting for the development of Bloomreach as well as practical work on component development has made it possible for us to deliver the .com site in such a short time."

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— Helena Magidas Johansen, IT/Marketing Tech Lead Consultant Topdanmark A/S
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