We live in an era of “digital Darwinism” 

We are living in the age of digital Darwinism, at it was declared by Brian Solis, where the technology and society is evolving faster that businesses can adapt. This disruption, however, presents an exciting opportunity for me to consolidate my wealth of professional and educational experiences under one cohesive umbrella.

Certifications

Experience and Skills:

Graduated from Aarhus University with extensive experience in B2B and B2C sales and marketing.
Marketing consultant and project manager since 2018: Leading a wide range of tasks in Product, Brand, and Omni-Channel Marketing teams at Topdanmark A/S, Planday A/S, TIA A/S, Blueprinter ApsS and Simatek A/S, including:
  • Project management of digital transformations
  • Project management of B2B campaigns
  • Optimization of websites
  • Development of marketing funnels and customer journeys
  • Implementation of email automation and lead generation 
Experience with AI in marketing: Utilized chatbots, developed applications, and worked with "AI-fledged" tools such as Google Analytics, Facebook Business Manager, and HubSpot Marketing Hub.
Technical skills: Proficient in G-Suite products, CMS platforms (WP, DRUPAL, Bloomreach), campaign and CRM systems (Salesforce, HubSpot), and Marketing Automation Platforms (SAS 360, Act-on).
Campaigns and project management: Expertise in SEO, SEM, CRO, email marketing, SoMe, and ABM campaigns.
​Experience with traditional marketing channels and project management: leading teams towards strategic goals, evaluating campaigns, managing budgets, and coordinating stakeholders.
Communication: My experience also includes project management, leading teams towards strategic marketing goals. Responsible for follow-up, evaluation, and optimization of campaigns, as well as budget management and stakeholder management across projects internally and externally.

Courses

I teach courses in Digital Marketing and Digital Safety Awareness in English, Russian and Danish languages. ​You can read the course descriptions and download material on the link below.

Customers & Partners

Case Studies

A Boost in Digital Presence - Topdanmak's Art Association 

"Helena has a keen interest in art, and the new artists particularly capture her attention.
She always brought good cheer and extensive knowledge within the Digital  realm, explaining how it could convey art to our members.  Always ready with input and assistance in execution:
  • Creation of internal communication platform and website on Sharepoint
  • Social Media Marketing strategy and taktics for Instagram
It has been a pleasure to have her as part of our art association."
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Chairwoman of Topdanmark's Art Association, Vibeke Støvhase February, 2024
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 Empowering Creative Entrepreneurs: Expert Support for Textile Boutique Workshop

"Helena has been a tremendous professional help to us at the Textile Workshop. We now  how to build functional website where our customers  can find information about us, our products, and services.
 We had no knowledge of creating websites, only the visual idea. After a concise process with Helena  we went through marketing possibilities: 
  • how to set up  and communicate a business and brand logo online, on Social Media channels and physical Workshop
  • how to make it available on Google and optimize for the geographical area we live in
  • how to take a realistic approach to the administration and maintenance of the site and channels 
 We have also become much more knowledgeable about the technology behind branding and marketing, and became more conscious and confident about how our website can reach a broader audience.
​Huge thanks, Helena!"
Lone and Lena
Textile Boutique Workshop Founders and Owners "Tekstilværksted" in Dragør , December 2023

How Topdanmark selected BloomReach Experience to Drive their FinServ Digital Transformation

Application:  BloomReach Experience
Impact:
• A flexible platform designed to be effective now and in the future
• 500 URLs migrated in 13 two-week sprints
• Marketers given the freedom to add new variables and publish content instantly

​Project timeline 
Set Up

Over 100 years of insurance history has been given a new corporate website.

"Building a site on a new platform in 2 months, which includes both migration to the new CMS and implementation of new web design for content, function and structure, is a complex task to undertake. I am deeply grateful for the collaboration with Kraftværk for to help with the task. [...] in relation to working on both the overall platform architecture, consulting for the development of Bloomreach as well as practical work on component development has made it possible for us to deliver the .com site in such a short time."

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— Helena Magidas Johansen, IT/Marketing Tech Lead Consultant Topdanmark A/S
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​Read more